Why Michel's?

We are Australia’s largest patisserie chain specialising in decadent cakes, gourmet pastries, mouth-watering savouries and our exclusive award-winning coffee.


We pride ourselves in offering enriched in-store customer experiences for the whole family and are excited to have recently launched our NEW exclusive Gourmet Pie range - curated by one of Australia's famous Master Chefs - Matt Sinclair!


It is this combination of heritage and innovation that has helped us win “Coffee Shop of the Year” for the last four years, as voted by consumers.


The Franchisee path partnership. If you value the qualities of security and stability - then Michel’s is the Franchise partner for you!


If you’re feeling the early sparks of new love, trust the calling and pick up the phone… Get in touch with one of our local Franchisee Specialists today.

Enquire now

Michel's has recently formed a partnership with Matt Sinclair who has designed Michel's new Gourmet Savoury Range.


We have been Michel’s franchisees since 2007. We originally came into the system as a means of having support of an established and recognized brand as we had no small business experience. We did however have a wealth of experience in customer service and knew that with the help of Michel’s we could make things work. When we started eight years ago our store operated on 12 kilos of coffee a week. Thanks to the hard work of our team both in store and at the management level, we have been able to increase our coffee sales to 44kg a week with the growth continuing on a weekly basis. We love the vibe of our store and the customers we encounter on a day to day basis, going to work has never been so much fun.

- Mario and Stacey

Why Franchising?

Franchising offers you the opportunity to be in business for yourself, but not by yourself. Beyond investing in a café, your are investing in culture that connects thousands of Australians everyday to intimate dining experiences shared with people they love!


Buy into an established brand

Gain the competitive edge by entering the market with an established and well known brand!

The Michel's experience

The Michel's experience

With 123 locations across Australia, customers can enjoy the best of gourmet inspired products that help make each moment in life that little bit extra special.

No experience ok

No industry experience required!

We offer you a world-class Franchise Partner training program, preparing you for owning one of our cafés.

Sophisticated solutions

Sophisticated solutions

We’ve done the hard work & setup. Ensure increased efficiency and productivity to launch your business into the future!


We value your time!

Have payroll, rostering, and HR all at your fingertips! We have streamlined your processes so you can spend more time focussing on the important tasks.



Be guided through all the key milestones to opening your first store and allow our exceptional management team walk with you every step of the way.

Are you ready to claim the life you truly want? The next step is to empower yourself with information…
Speak with one of Franchisee Specialists today!

Enquire now

Michel's: now selling over 16 million coffees
and 1 million cakes per year!

We chose Michel’s because it was an established brand with a great reputation with a huge range of products which cater for any occasion, instead of other franchises that are quite select. They offer amazing support with a business development manager and are backed by a great management team.

- Josie & Darryle

The Process

Once you’ve decided on selecting franchise, We are there to support you every step of the way through the application process.



Register your initial interest by getting in touch today. We will be in touch with you within 1-2 business days. Then, if we’re both keen to get to know each other further, we will invite you to apply!



Submit your form and we review your application in detail. If you meet our initial criteria, we then arrange a mutually suitable time for a first meeting.



This is your chance to meet the team and discover exactly what’s involved in owning your own Franchise. From here we will discuss, review and assess the fit of the franchisee partnership.



Taking into account your application, interviews and our assessment, we now make a final decision on whether this franchise opportunity is for you and whether we go to the next step.



Now it’s time to set up shop, provide you with a formal franchisee approval and send you off to complete a comprehensive training program to enrol you in the key processes and procedures to effectively run your business.



Stock up on your sleep before the big day! It’s time to open the doors! Our team will be there to support you during the initial stages, offering all the help you need as you start to find your feet.

The first step to the lifestyle, freedom and financial security you want is a click away.

Enquire now

Available Locations

Feeling the early sparks of a career you will love? Speak to our team Franchise specialists to enquire about both the local and international location opportunities available to you.


Warners Bay


Homebush Bay




We are very passionate about our Michel’s and have now been in the system since 2011. We fell in love with the brand and what is has to offer. Nothing is more satisfying than seeing our customers always happy and being offered the best customer service ever which has been acknowledged by them, voted for us to win the favourite retailer in the centre for the second year running.


We take pride in what we sell and offer to our customers. Coffee is the secret to the success of our business and we love making every cup. Very rewarding and satisfying to get such satisfaction at the end of the day.


- Nady and Wafaa

Frequently Asked Questions

Do I require any special experience?

No, although having business experience is always an advantage. We provide comprehensive training for all areas of your new store.

What is the term of a franchise agreement?

New franchisees are ordinarily granted a five (5) year initial franchise term together with an option to renew for a further five (5) years. This may vary depending upon the term of the lease applicable to the site.

What is the total cost of acquiring and opening a Michel’s franchise?

A new Michel’s store can range in price from $300,000 to $400,000 (excluding GST).

What does the total cost include?

It includes a fully fitted-out store and equipment, training, manuals and initial franchise fee but excludes GST.

Do I have to pay a deposit? If so when and under what circumstances would I lose my deposit or any part of it?

A deposit is payable upon second stage application – Post suitability assessment. These monies, less the franchisor’s reasonable expenses, are generally refundable if the application is not approved.

What are the ongoing fees of the franchise?

A franchise service fee of 7% (plus GST) of your total gross sales calculated weekly is payable in connection with the Michel’s franchise system. A marketing contribution equal to 3% (plus GST) of your total gross sales calculated weekly is also payable into an independently audited marketing fund.

How much profit will I make?

This depends largely on several factors such as the sales performance of the outlet, the value of wages paid, cost of goods and other operating costs and generally how you operate your business. We have identified certain key performance indicators which are monitored in order to maximise your profitability.

Who selects the site?

Michel’s will select the site and secure the lease. Ultimately however, you must satisfy yourself as to the suitability of the premises.

What initial franchise fees are payable?

$50,000 (plus GST) This cost covers the upfront Franchise Fee, which includes training for 2 people and document fees. The Franchisor’s disclosure document provides full details of all fees and costs in connection with the establishment of a Michel’s franchise.

Do I need any other money to start?

It is recommended that you have money available to be used as working capital and as a minimum we would expect you to have $16,500. This will cover costs such as accounting and legal fees, business and public liability insurance and your first day’s trading stock and packaging. You will also need to budget for accommodation and living away from home expenses while at our training academy in Queensland. The Franchisor’s Disclosure Document will provide a more precise list of costs associated with the acquisition of a franchise.

What services are included in return for the franchise and marketing fees?

The services you will receive cover a wide range of management assistance and operational services, including: • On-going operational training, tools and support; • Marketing support including national advertising, public relations campaigns, media selection and national media placement; • Stringent quality control standards; and • A Sales and Performance Manager to assist franchisees with all aspects of daily operations

Have you got any sites ready to go?

Yes. Please speak with our Sales Executives for further information.

Are Franchisees expected to actively work in store?

Yes. Franchisees are expected to work in store. This is an important factor in the success of our stores.

What is a bank guarantee?

This is essentially a bond you pay to the Landlord as security over the tenancy. This would be refunded to you by the Landlord at the end of your lease subject to meeting the terms and conditions of your agreement.

What is a Landlord contribution?

This is a financial rebate the Landlord will pay to you generally upon completion of your new store build.