Franchise Availability | Why Franchise with Michel's Patisserie | Frequently Asked Questions | What's Next?

Michel’s Patisserie offers new and exciting opportunities for enthusiastic Franchisees to join our award winning team. To find out more about becoming a Michel’s Patisserie Franchisee follow the links:

Introduction to Michel's Patisserie
 Michel’s Patisserie is the largest franchising group of its kind in Australia and has over 340 stores throughout Australia as well as outlets in Auckland, New Zealand.

  

Franchise Availability
Click here for more information on Franchising with Michel’s plus new and existing sites available.
Why Franchise with Michel’s Patisserie?
Proven Recipe For Success
Michel’s Patisserie’s product range boasts over 200 delicious items consisting of small and large cakes, flans, pastries, pies, quiche and other savouries with the added value of hot and cold beverages. This simply irresistible menu allows Michel’s Patisserie to cater for all special occasions as well as breakfast, lunch and morning & afternoon teas.
   
Keep It Simple (K.I.S)
From the outset the plan was for simplicity. This is achieved by separating the food preparation (baking) from the retailing. No 2.00am starts as your daily order is placed to your central bakery each afternoon and delivered fresh the next day*.
*Metropolitan stores only, ordering and delivery times for regional outlets may vary.
   
An Affordable Franchise
An average cost for a new Michel’s Patisserie store is $272,000 - $401,000* and is considerably lower than a retail Franchise requiring baking on site.
* Price includes fit-out, preliminary training, manuals & initial Franchise fee but excludes GST, which is later returned to the Franchisee, your legal costs, stamp duty and initial trading stock.
   
On Going Fees
A Franchise Service fee equal to (7%) plus GST of your gross sales is payable in connection with Michels Patisserie franchise. A marketing contributions equal to (3%) plus GST is also payable into an independently aiditted marketing fund. This fund is used to collectivelly promote increased customer awareness and provide each store with promotional material and ongoing marketing services to facilitate constant attraction of new customers, increased average dollar sales and the frequency of purchase.
   
Comprehensive Training
All Michels Patisserie franchisees attend a comprehensive yet relaxed training programme at our academy on Queensland's Gold Coast. Franchisees are able to learn in a happy and positive environment from specialist training staff. The curriculum covers every facet of your business from the obvious operational and technical skills to conceptual planning of your business, customer service and marketing. Support continues via 'refresher' training seminars delivered around the country at Franchise Enhancement Council meetings and one-on-one with BDMs.
   
Franchisee Support
State offices provide assistance in all aspects of running your business including administration, financial management, local marketing, coffee, retail operations and customer service. The ongoing relationship includes:
  • Regular visits from your Business Development Manager
  • Regular Franchise Meetings
  • National Franchisee Conference
  • Weekly Newsletter
  • Franchise Enhancement Council
  • Daily informal contact with the relevant State Head Office
   
Finance
Michel's Patisserie's reputation for success and its high standing in the business sector has enabled us to develop a relationship with Westpac, ANZ and CBA which allows our Franchisees to obtain financial assistance not normally available to small business investors.

Frequently Asked Questions

1. When did Michel’s Patisserie begin Franchising?
Michel’s Patisserie started in 1988 with 2 company stores and began Franchising in 1990.

2. How many stores are there in Australia?
There are currently over 340 with new stores opening every month.

3. How many different types of Patisserie items does Michel’s Patisserie produce?
Over 200 individual items are baked fresh every night by our bakeries. The range includes Danish pastries and muffins through to large and special occasion cakes as well as an extensive range of pies and savouries.

4. How much is a Michel’s Patisserie Franchise?
Investments for a new store will range from $272,000 to $401,000 + GST for a turnkey store excluding initial trading stock. The price for an existing store ranges up to $1,000,000.

5. What support will I receive from Michel’s Patisserie when I begin operating my store?
Additional retail support is provided as required for up to a mximum of 2 weeks operation. From there you will receive ongoing retail support from your dedicated Business Development Manager.

6. What is the length of a Franchise Agreement?
Existing stores – The incoming Franchisee will take over the remainder of the agreement for that store.
New Stores – 5 + 5 years.

7. Who negotiates the Lease?
Michel’s Patisserie will secure the location and negotiate the lease or Security Deposit. The lease is held by Michel’s Patisserie while the Bank Guarantee or Security Deposit and monthly lease payments are provided by the Franchisee to the landlord.

8. Am I able to sell my Franchise?
Yes, however Michel’s Patisserie is offered the first right of refusal and any purchaser put forward for the Franchise must be approved by Michel’s Patisserie. Potential purchasers will be evaluated and must fit the criteria requirements set out by Michel’s Patisserie. There will be an assignment fee payable to Michel's Patisserie in the event you sell or transfer your franchise.

9. Are Franchisees expected to actively work in the store?
Yes, franchisees are expected to work in store a minimum of 40 hours per week. This is an important factor in the success of our stores.

10. Why should I purchase a Michel’s Patisserie?

  • Michel’s Patisserie offers delicious cakes and savouries as well as award winning Michel’s Espresso Coffee.
  • Proven Franchise operating system.
  • Field training and ongoing support.
  • National integrated advertising and promotional campaigns.
  • A cash business offering minimal risk of bad debts.
  • Minimal investment in stock.
  • The opportunity to be your own boss.

What’s Next?

Attend an information meeting with a member of the Franchise Development Team.
Review the information received during the meeting regarding available locations
Confirm purchasing ability with your bank of your choice and your accountant
Enter the "Pre Approval Franchisee Pool" process. *
* NSW, ACT, SA, WA only.

For further information or enquiries contact our Franchise Sales Department at:

faith@rfg.com.au or freecall 1800 067 619