1.
When did Michel’s Patisserie
begin Franchising?
Michel’s Patisserie started in 1988 with 2 company stores and began Franchising
in 1990.
2. How many stores are there in
Australia?
There are currently over 340 with new stores opening every month.
3.
How many different types of Patisserie items does
Michel’s Patisserie produce?
Over 200 individual items are baked fresh every night by our bakeries. The
range includes Danish pastries and muffins through to large and special occasion
cakes as well as an extensive range of pies and savouries.
4.
How much is a Michel’s
Patisserie Franchise?
Investments for a new store will range from $272,000 to $401,000 + GST for
a turnkey store excluding initial trading stock. The price for an existing store ranges up
to $1,000,000.
5. Is there a Franchise Royalty
Fee?
We have no Franchise Royalty Fee, which means greater earnings for our Franchisees.
6. Is there a Marketing fee and
what does it go towards?
Yes, currently our marketing fee is 3% of gross sales, payable monthly. National advertising campaigns may include TV, radio, press, website development and advertising, loyalty cards & in-store point of sale support. There is also a small weekly contribution (currently $10pw) towards the Michel’s Patisserie National Conference Fund.
7. Is there a training program
and how long does it last?
A comprehensive preliminary training program is 4 weeks in duration. The program
covers theory, practical in-store plus extensive coffee preparation (barista) skills.
Training takes place at both our Training Centre in South Granville NSW as
well as in selected Training stores across Australia.
8.
What support will I receive from Michel’s
Patisserie when I begin operating my store?
Additional retail support is provided as part of training for the initial days
of store operation*. From there you will receive ongoing retail support from
your dedicated Area Managers.
* Initial store opening retail support may not be provided to experienced Michel’s
Patisserie franchisees who do not require training.
9. What is the length of a Franchise
Agreement?
Existing stores – The incoming Franchisee will take over the remainder
of the agreement for that store.
New Stores – The length of the agreement may vary. Please discuss with
the relevant Franchising Development team member at Michel’s
Patisserie.
10. Who negotiates the Lease?
Michel’s Patisserie will secure the location and negotiate the lease
or Security Deposit. The lease is held by Michel’s Patisserie while the
Bank Guarantee or Security Deposit and monthly lease payments are provided
by the Franchisee to the landlord.
11. Am I able to sell my Franchise?
Yes, however Michel’s Patisserie is offered the first right of refusal
and any purchaser put forward for the Franchise must be approved by Michel’s
Patisserie. Potential purchasers will be evaluated and must fit the criteria
requirements set out by Michel’s Patisserie. There will be an assignment
fee payable to Michel's Patisserie in the event you sell or transfer your franchise.
12. Are Franchisees expected to
actively work in the store?
Yes, franchisees are expected to work in store a minimum of 40 hours per week.
This is an important factor in the success of our stores.
13. Why should I purchase a Michel’s
Patisserie?
- Michel’s Patisserie offers delicious cakes and savouries as well
as award winning Michel’s Espresso Coffee.
- Proven Franchise
operating system.
- Field training and
ongoing support.
- National integrated
advertising and promotional campaigns.
- The
ability to sell the Franchise at any time*.
- A
cash business offering minimal risk of
bad debts.
- Minimal investment
in stock.
- The opportunity to
be your own boss.
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*Subject to compliance with conditions of agreement. |