The Story
Michel’s Patisserie was established in Sydney in 1987 by joint founders Noel Roberts and Noel Carroll. It began with a bakery in Hornsby NSW delivering fresh products daily to two stores, Michel’s Patisserie Newport & Castlecrag NSW. Their passion for the business has seen it grow into an entity turning over more than $220 million annually with over 320 retail outlets across Australia. The name is French, but it’s 100% Australian owned and operated.

Our Bakery offers an extensive range of ‘quality fresh’ baked cakes (gateaux, fruit flans, traditional, special occasion small and large), with the inclusion of Danish pastries, quiches, gourmet pies and sausage rolls to satisfy even the most discerning of culinary palates…it’s what our customers expect – great tasting and great variety at the right price.

As a natural accompaniment to our selection of patisserie products, Michel’s own in-house coffee roasting and training facility, Michel’s Espresso is paramount in ensuring our franchisees and their staff are able to meet and exceed our customer expectations of a ‘great tasting’ coffee.

The Michel’s Franchise system owes its recipe for success to strong management; comprehensive training and a ‘family culture’ based work ethic. It is unique in that it is not royalty based and offers major key benefits such as no manufacturing and a strong retail / marketing network from within.

It is not by coincidence that Michel’s Patisserie has grown to become one of the most successful franchisors in Australia, when it invests in people who have a passion to achieve and strive for ‘best practice’ in franchising and retailing. Michel’s management, office personnel and bakery staff together form a strong enterprise that is committed to deliver quality product along with customer value and experience with each visit to a Michel’s Patisserie outlet.

As a responsible corporate citizen, Michel’s Patisserie is proud to be associated with various charities, including the Starlight foundation.

Over a period of six consecutive years Michel’s Patisserie has been awarded the status of a “high achiever” by its industry peers and has earned the honour of being awarded:
Winner of the “Franchise System of the Year” (capital entry costs $50K - $200K category) for 1995, 1996, 1997, 1998 and 1999 plus OVERALL “Franchise System of the Year” in 2000 and 2003. In 2005 we were again a finalist for "Franchise System of the Year". In addition to the above, Michel’s was also a finalist in the Franchise Council of Australia’s “Best Homegrown Franchise System” in 1998, 1999 and 2000. These industry awards are held annually by the Franchise Council of Australia.

In February 2006, Michel's Patisserie completed a management buy-out, and merged with its master franchisee for Queensland and Victoria to create a single national franchise business. The transaction is the final step in the process of consolidating Michel’s Patisserie into a single national business.

The business is well established and resourced to continue growth within Australia, with plans for significant NEW store growth. There will be an increasing focus on the marketing direction and continued introduction of new products. With Michel’s Patisserie’s strong prominent brand, strong franchise system and innovative distribution model as key strengths, the business is positioned well for significant growth over coming years.

The company plans to have 50 stores per year throughout Australia and to increase expansion offshore in the not too distant future. There are currently 6 stores in New Zealand and one in China. With this in mind we have committed to developing our computer technology to ensure the effective and efficient operation of on-line communications with our franchisees, customers and suppliers to further enhance the Michel’s chain.