Welcome | The Michel's Story| Awards

Welcome
At Michel’s Patisserie you can make any celebration that bit special with our delicious range of cakes and savouries.

Our savoury range of products includes a vast selection of pies, sausage rolls and quiches, that are perfect for lunch, a snack or to take home for the family meal.

Michel’s also offers fantastic treats such as a slice of our cake of the day with our irresistible coffee or something special for the kids like a Shortbread Men or a fun Kid’s cupcake with incredibly delicious jelly centres.

Speaking of coffee, did you know that Michel’s Patisserie was rated number one for overall coffee chain* in a recent (2006), independent survey? Our rating reinforces our belief that we provide you with the finest cup of coffee available.

*Of the 13 factors measured by BIS Shrapnel, in the Coffee Chain category, Michel’s Patisserie received the highest overall rating.

Michel’s Espresso (link to Espresso page), the coffee arm of the business, celebrates its success in every cup. In 2006 the Michel’s Espresso coffee beans won the Golden Bean’s Coffee Roaster Competition for the Best Espresso.

To find out more about our extensive range of products, our espresso or to place an order on line, simply click the relevant tabs at the top of this page.

The Michel's Story
Michel’s Patisserie is 100% Australian owned and was founded by Noel Carroll and Noel Roberts in 1988. Their concept was simple: a central bakery bakes the product and distributes fresh daily to the retail outlets, who in turn display and sell to customers.

After two years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market conditions in stores located at Castlecrag and Newport before being launched as a “complete” Franchise System in 1990.

Some 16 years later, in February 2006, Michel's Patisserie conducted a management buy-out, and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

The business is well established and resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with the continued enhancement of product quality and introduction of new products to the range. With Michel’s Patisserie’s prominent brand, successful franchise system and innovative distribution model as key strengths, the business is positioned well for significant growth over coming years.

Michel’s Patisserie is one of Australia’s most successful patisserie and franchise groups with over 340 stores throughout Australia as well as outlets in, China and New Zealand. Michel’s has aggressive plans for new store openings in metropolitan and regional areas throughout Australia.

Awards
Join a winning team!

In recent years, Michel's Patisserie has won major industry and shopping centre awards:

Franchise Council of Australia Awards

  • Franchisor of the Year 2003 (all categories)
  • Franchise System of the Year 2000 (all categories)
  • Franchise System of the Year 1999*
  • Franchise System of the Year 1998*
  • Franchise System of the Year 1997*
  • Franchise System of the Year 1995*

    • *Capital entry costs $50,000 - $200,000
  • Retail Franchisee of the Year 2001 – Roselands
  • Westfield National Food Retailer of the Year 1992
  • Numerous Small Business Awards and Shopping Centre Awards
  • SIDS Golden Nose Awards in 1998, 2000 and 2001
  • Finalist Ernst & Young Entrepreneur of the Year 2001
  • 2002 Lend Lease Retailer of the Year runner-up
  • Bakery Industry Association – Winner Gold Medal Franchisee Operator of the Year – Woden 2002/03