My, how we've grown
It began with a passionate European pastry chef. His vision: to share with Australians his love of exquisite cakes and pastries from the northern hemisphere. Michel Cattoen started small, baking delicacies for a select group of cafes and restaurants in 1982. But as his reputation flourished the business grew, and naturally his irresistible range of gateaux, tortes, fruit flans, quiches, pies, cookies, cakes, croissants and Danish pastries needed a bigger stage. Inspiration for the first Michel’s Patisserie.
Michel’s Patisserie customers’ hunger for more of this wonderful stuff meant national expansion was inevitable. Careful planning for a national group of stores included long and intensive work on quality products, distribution systems and staff training programs, so that every aspect of the Michel’s Patisserie experience could be delivered consistently, whether the customer was enjoying a banana cake in Bundaberg or a custard tart in Campbelltown.
The Michel’s Patisserie franchise system was born. The first stores were in Newport and Castlecrag, where the vision was tested rigorously before being rolled out nationally in 1990.
In 2007, the Retail Food Group (RFG) - Australia’s leading retail food brand manager and franchisor - acquired the franchise network, and the famous Michel’s Patisserie brand now incorporates more than 320 individual stores, employing more than 3,100 staff and selling 9.5 million slices of cake every year. The stores continue to be run as family owned and operated businesses, guaranteeing the same attention to detail and commitment to taste and quality that’s made Michel’s Patisserie such a wonderful success for nearly 30 years.
Interested in joining the Michel's Patisserie family?
If you have always wanted to own a café/patisserie and you already love the Michel’s Patisserie product offer and award winning espresso, then the Michel’s Patisserie business system could be an ideal fit for you, perhaps you should consider joining our franchise family.
To make an initial enquiry, please free call 1800 067 619 or if you prefer, make an online request for more information, it’s easy, just go to the top of this page click on Franchise Enquiries and follow the prompts, we’ve got new sites available now.
RFG currently own and operate over 1150 franchised outlets throughout Australia and internationally, including Donut King, bb’s café, Brumbys Bakeries, Brumbys GO!, Big Dads Pies, Esquires Coffee Houses and Pizza Capers.